Founded in 1999, Shutterfly, Inc. is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly was named best online photo service by PC Magazine, and Money Magazine selected Shutterfly's Photo Book as best in class.